Many times over the years, I’ve been to value a property that I really liked and having shown the details I’ve produced to the vendor they’ve said ‘You’ve made it sound so good that I think I’ll buy it myself!”
This is not that surprising, and not because of my ability to describe an airing cupboard, it’s due to the fact that most people have at some stage in the past made a choice to buy the property they currently live in so are obviously going to have some positive thoughts about it. There are of course exceptions to the rule such as those who have inherited a property or moved in with a new partner.
What all sellers have to remember is that not every potential buyer is going to be wanting to buy their property for the same reason as you did all those years ago, you probably don’t live in the property now as you did at the start either. It’s all well and good focusing on what you like about the property, why you think it’s good value and what you ‘need’ to buy your next property, that will have no bearing whatsoever on what someone else will be prepared to pay for it.
The key thing is to identify the most likely purchasers for your type of property and to dress your property up accordingly to appeal to them. If you have a 3 bed semi in a popular location that’s ideal for a family, there’s little point in presenting your 2nd bedroom as a gym or a library. Having a garden that would win a prize at the Chelsea Flower Show is all very nice but if all the garden is going to be used for is to play football in it is unlikely to add much value.
There are rare occasions when it’s not immediately obvious who we need to attract with the home staging, on those occasions we will always advise to appeal to the masses by making things as neutral as possible enabling people to easily see how they could make the property work for them.