It’s not always as ‘Easy’ as it appears

AirplaneI read a review of a well known brand’s online letting agency offering the other day and it made me laugh.

The reviewer has split the service being offered down into its’ constituent parts and looked at each part individually including comparing the costs.  I won’t go into all the details but some points really stood out:

  • “I have never met a tenant yet who knows how to read a floor plan, or would care about one. In my experience, most buyers don’t understand them either.”
    • I couldn’t disagree more with this comment, most viewers love to see a floorplan and properties with them get 30%+ more views online
  • Inventory – Quite expensive, the main cost is the time for the agent to do this on your behalf. Usually less than an hours job.
    • I would counter the cost of not completing a thorough inventory would more than outweigh the cost of having a professional do one and most will take longer than an hour even with experience
  • An agent won’t care if your prospective tenant looks like a dirty, unkempt mess, they will only care about the money they earn for an hours work.
    • What a ridiculous comment! Agents who value their reputation will only put forward suitable tenants to their landlords even if they are not going to be managing them.
  • Letting boards are a bit pointless to a private landlord.
    • Why would you not want prospective tenants to know your property is available to let?

The most telling part of the review was this:

“It would probably be cheaper and better managed to employ an regular agent.”

There will always be people who prefer to do everything themselves but thankfully most landlords realise that employing a professional to do the job will save them time and hassle.

Invariably a good agent will save a landlord money by getting a higher rent, ensuring compliance with all necessary legislation and by not putting in the wrong tenant in the first place.

Newspapers are dead for property advertising!

Herald ExpressWell obviously they’re not, because you may well be reading this in our Herald Express advert, but if you were to listen to lots of people you would think that it is true.

I will agree that with the growth of the property portals the role of the local newspaper to promote properties for sale has diminished somewhat, but I feel that they have worked hard to re-invent themselves and still prove relevant in the current market.  There are still people who do not look for property on the internet, regardless of their age, some simply prefer the medium of paper.  In fact I have recently cancelled my Kindle subscription and resolved to buy more physical books.  It’s not that I won’t continue to read books on my Kindle, just that I have realised that I take more in when I’m actually thumbing the pages rather than swiping my finger across the screen.

When you consider that amongst those who do choose to use the internet for their property hunt, we receive numerous requests for printed details to be sent in the post every single day, which goes to show that we have to continue to communicate with our customers in whichever media they want to consume it.